Mike Gelfond, President of Mastermind Marketing, recently wrote a Forbes article, Cut Through The Clutter With Five Killer Content Marketing Strategies posted on Forbes. Here are a few highlights.
U.S. adults are spending an average of nearly 2.5 hours per day on social media. Time spent scrolling is only increasing, which means marketers need to find a way to cut through the clutter and demand attention. The good news is that there’s a way to obtain the attention your business deserves: with content that your audience finds valuable.
At Mastermind Marketing, we build our content strategies based on years of client optimization, channel proliferation and coming-of-age data. Ultimately, content marketing is a form of customer service that should build trust and support loyalty. We help our Fortune 500 clients drive brand awareness, brand selection, and brand loyalty by serving as a key point of contact in our ongoing relationships with our clients and their brands.