Forbes Features Mastermind Leader as Industry Expert

By Sarah Grace
November 15, 2018

Meet our President/Partner Mike Gelfond. Mike joined Mastermind in July 2010.  That same year Mike was a recipient of Atlanta Business Chronicle 40 Under 40 Award. Mike is recognized for his industry leadership, upholds a track record of client results, and is an active board member of Atlanta non-profits. Mike is a sought-after speaker and contributor to TV, radio and print media on social, digital, marketing and advertising.  Recently, Forbes asked Mike and other top agency leaders for recommendations on leadership development. Here is the final article from Forbes Agency Council:

Never Stop Growing: Six Key Skills All Team Leaders Need To Develop

Standing still is an easy way to become outdated or fall behind other industry leaders and companies. That’s why team leaders need to regularly absorb current information in order to stay at the top of their game. Acquiring new skills, ideas and technologies is how leaders can not only better themselves, but also keep their company relevant and on the cutting edge.

There are myriad types of business-related skills, each offering their own advantages and insights — and learning every skill is impossible. So which skills are especially beneficial for team leaders? Below, entrepreneurs from Forbes Agency Council discuss what leaders should know and why those skills are so vital to company development.

  1. Creativity

In today’s business world, I believe that creativity is the key skill that team leaders should explore more and develop. Even though the word creativity is traditionally associated with artistic professions, I am absolutely certain that creative thinking is what can add value to organizations, not only in terms of differentiating themselves from competitors, but also to grow and develop innovation – Daniela Pavan, The Ad Store NYC

  1. Graphic Design

This might sound silly, but I encourage everyone on our team to learn the basics of graphic design. We are a very visual agency and basic communication and the hierarchy of information are fundamental to everything we do. If someone understands the basics of graphic design, they can organize code better, write more succinct emails and of course make everything we do look better. – David Gaz, The Bureau Of Small Projects

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

  1. Awareness

The top skill I encourage team leaders to develop is one ingrained into me by a mentor — awareness. Always consider your role and actions as a leader within an organization targeted to execute at the highest level. Staff, clients and shareholders are watching. Stay humble, hungry and lead by example. – Michael P. Gelfond,Mastermind Marketing

  1. Communication

Art direction and communication are key to our business and exceeding expectations. I always push my team to think of how we can better communicate with each other and our clients. – Jordan Lacenski, BrandBoss Creative

  1. Public Speaking Skills

Team leaders need to develop public speaking skills. We live in a world where it’s much easier to communicate over text and email, but the truth is that people want to hear from real, live people. Usually, this happens in the form of conferences, panels and events, and is one of the key ways to get you and your organization’s vision across. – Emily Conrad, Tessellate

  1. Effective Listening

When you listen effectively, you are not only gathering valuable feedback, but you are showing your team members that you are really listening to them and value what they have to say. Gaining credibility, trust and valuable feedback by effective listening is what breeds influential leaders. – Randy Soderman, Soderman Marketing

 

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