Influencer Marketing: Look (and Calculate) Before You Leap

By Dan Dodson
January 07, 2019

Influencer Marketing should be approached with the same purposeful planning as any other marketing initiative. It’s critical to determine target audience; desired messaging and behaviors; influencers who can drive results; infrastructure (e.g. links to landing pages, retailers); and success criteria. Mastermind CEO Dan Dodson explains our approach in more detail in a recent article published by Retail Info Systems.

Check out the full article here:


Dan Dodson is CEO at Mastermind Marketing, Inc.

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