Influencer Marketing should be approached with the same purposeful planning as any other marketing initiative. It’s critical to determine target audience; desired messaging and behaviors; influencers who can drive results; infrastructure (e.g. links to landing pages, retailers); and success criteria. Mastermind CEO Dan Dodson explains our approach in more detail in a recent article published by Retail Info Systems.
Check out the full article here: https://risnews.com/influencer-marketing-look-and-calculate-you-leap
Dan Dodson is CEO at Mastermind Marketing, Inc.