Influencer Marketing: Look (and Calculate) Before You Leap

January 07, 2019

Influencer Marketing should be approached with the same purposeful planning as any other marketing initiative. It’s critical to determine target audience; desired messaging and behaviors; influencers who can drive results; infrastructure (e.g. links to landing pages, retailers); and success criteria. Mastermind CEO Dan Dodson explains our approach in more detail in a recent article published by Retail Info Systems.

Check out the full article here:


Dan Dodson is CEO at Mastermind Marketing, Inc.

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